Because we're getting delivery in the first month of the 2014 model year, we get a 10% discount! This is reflected in the price. In addition, there will be a good subsidy provided by our jersey sponsors for jerseys and jackets, so the price is fantastic. New this year, we can get long sleeve items in the same price grouping with the short sleeve items, so you can count on finally getting that windbreaker, long sleeve jersey, or thermal jacket.