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OUR STORY

American made
since 1986.

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Voler Cycling Apparel

Founded in 1986, in San Luis Obispo, California, what began as a small operation producing windsurfing bags and cycling helmet covers quickly morphed into creating top-notch custom cycling apparel for teams, events, and other cycling brands. In 1996 Voler moved to Grover Beach (15 minutes south of SLO) and ramped up production in a much larger facility. To meet demand the facility was expanded in 1999, and Velowear.com was launched. At the time, Velowear was one of the first direct to consumer cycling apparel specific websites.

Decades of Innovation

Voler made major investments in new technology in the 2000's. The Custom Express program launched in 2002, allowing cyclist to get custom jerseys in under a week. The Voler Online Ordering System (VOOS) was created in 2007, allowing team coordinators to easily collect orders and payments from their members. Way Back in the early 1990's Voler was the first custom cycling apparel manufacturer to offer all-inclusive pricing with a full-service art department (and still does). The print department was overhauled with digital sublimation printers in 2010, allowing infinite colors and lower order minimums.

In 2021 Voler is launching a new line of endurance apparel, targeting ultra-runners, long distance triathletes, and adventure racers looking for the same quality they expect from Voler in their cycling apparel. Through all this innovation, one aspect of the business that has remained the same, is Voler's commitment to Excellent Customer service.

Here for good.

It is not by chance that we proudly claim USA Made*. Our commitment to the manufacturing of premium quality cycling apparel at our Grover Beach California factory extends beyond ensuring we produce the finest product possible; it's about integrity in the way we treat our employees, customers, and the environment..

200 Tons

Amount of paper waste recycled per year at our California factory.

45,000 Kw

Energy generated per year by the solar panels atop of our factory roof.

50,000 lbs.

Equivalant amount of CO2 removed from the air per year from our good habits.

10+ Years

50% of our staff has been here more than 10+ years.

*Our USA made products are produced with the finest quality domestic and foreign fabrics and trims. The products we carry that are not made in our factory are clearly marked as such on our website. Please call us at 800-644-4002 if you need clarification on a specific product.

History of the Brand

1986

1992

1997

2010